Yahoo Advertising Blog Switches To FeedBlitz

The Yahoo Advertising Blog has switched from FeedBurner to FeedBlitz for new email subscriptions. To have a client like Yahoo! is great, but for everyone who isn't (yet) a public megacorporation take a look at how they're aggressively growing their list. As well as the email icon on the right, above the fold, in the subscriptions area, they also have house "ads" below each post asking the reader to subscribe. Simple text, clear call to action, big fat button. Awesome!

The blog carries good commentary beyond Yahoo's own services, so if you're a social media marketer, PR maven or online advertiser it's well worth following.

   

MSN and Yahoo! Messenger added to IM support

FeedBlitz has now extended its IM support to include beta support for the Yahoo and Microsoft MSN messenger instant messaging services. These new capabilities join our existing integrations with Skype and AIM, enabling publishers to reach the widest possible audience for their newsletters with no extra effort.

Subscribers can choose Y! and MSN from the newsletter subscription page, or may interact with the chat bots by adding the following names to their buddy lists and sending the "?" command:

Skype: FeedBlitz.Alerts
Yahoo!: FeedBlitz.Alerts
MSN: FeedBlitz.Alerts@hotmail.com
AIM: FeedBlitzAlerts