Yahoo Advertising Blog Switches To FeedBlitz

The Yahoo Advertising Blog has switched from FeedBurner to FeedBlitz for new email subscriptions. To have a client like Yahoo! is great, but for everyone who isn't (yet) a public megacorporation take a look at how they're aggressively growing their list. As well as the email icon on the right, above the fold, in the subscriptions area, they also have house "ads" below each post asking the reader to subscribe. Simple text, clear call to action, big fat button. Awesome!

The blog carries good commentary beyond Yahoo's own services, so if you're a social media marketer, PR maven or online advertiser it's well worth following.