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Get More Wordpress Email Subscriptions

Monday, August 30, 2010

FeedBlitz's WordPress email marketing subscription plugin has been updated to help WordPress bloggers grow their email subscription lists much more quickly.

The new version of the plugin (download the wordpress email subscription zip file) adds a "get updates by email" option to comment forms. The commenter can join your list while they're making a comment with a single extra click without interrupting the comment submission workflow. It's fully compatible with other WP comment plugins such as the ever-popular CommentLuv, as shown in the screenshot below.

WordPress sites with active comment threads should find this accelerates organic list growth significantly - and it's safe, because if the commenter is already on the list we won't redundantly ask them to sign up time and again; important for your regular commenters.

To prevent abuse and spam, FeedBlitz still requires dual opt-in, so it's best practice email marketing list management. But it's a very "low friction" user experience up front. The plug in also adds the checkbox to the user registration form for your blog, so if you require visitors to register first you can get them there as well. Here's an example:

It's customizable, easy to set up and a great way to grow that subscription database. All you need to do is download it and link it to one of your FeedBlitz mailing lists.

UPDATE: (I should have done this in the original posting and apologize unreservedly to Andy for not doing so). Andy at CommentLuv helped out by writing the commenting addition; full credit to him for the great implementation.

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Slow mailings morning of August 23rd - resolved

Monday, August 23, 2010

Mailings are going out but we're quite behind today. Please do not force out an on-demand mailing until we're all caught up and, for some reason, your mailing didn't run.

Update: All scheduled emailings were completed early this evening. Thank you all for your patience.



From "Like" to Subscribe: Facebook and Email Marketing Integration Done Right

Tuesday, August 17, 2010

The Facebook "Like" button is now in all FeedBlitz emails by default, completing FeedBlitz's 360 degree integration with the world's most popular social media web site. Adding the "Like" button enables subscribers to highlight articles to their friends and followers, increasing the reach of your mailing and helping to grow your list virally. If you're reading this by email, scroll to the end to see the button in action. Go ahead, like this!

Finishing the "like" play, FeedBlitz's RSS stats tracking service, the premium FeedBurner alternative, also has a "Like" flare now available to FeedBlitz RSS publishers.

Facebook Subscription Options - App and Online

In addition to the "Like" button in FeedBlitz-powered email marketing, our Facebook integrations have been extended with a new Facebook app. Using this app (found at http://www.facebook.com/feedblitz) you can add a "subscribe" tab to your Pages to help grow your list with the page's Facebook visitors. Different pages can offer different lists to visitors, so you can tune the subscription form to match that Page's audience.

On your list's online subscription forms, FeedBlitz has added a Facebook subscription option to the list. When a subscriber subscribes via Facebook, your content is pushed to that user's Pages and friends - it's a little like having them click "Like" automatically on every post! The effect is to spread your words to social networks on Facebook that you would not otherwise be able to reach.

Linking Facebook Auto-Posts to Your List

When you enable FeedBlitz to post to your Facebook Wall, Page or Group, it doesn't simply post the text of your article. FeedBlitz also includes a link to your list's subscription form in the post, so every time FeedBlitz posts on your behalf it is another opportunity to grow your list again, closing the loop back to your email list. Although this isn't new functionality, it is an essential part of the 360 degree Facebook integration FeedBlitz offers, because it's more than a post to a Page: It's an invitation to subscribe.

360 Degree Facebook / Email Marketing Integration - Delivered

So FeedBlitz's comprehensive Facebook and email marketing integration:
  • Pushes posts to Facebook that link back to your list's subscription form;
  • Adds "Like" buttons to emails and RSS feeds that promote page views and sharing;
  • Offers a new Facebook app to gather subscriptions within Facebook;
  • Uniquely enables online subscriptions to Facebook users, so you can promote your content to third party social networks.
No other service has this degree of integration with Facebook and email marketing. To get it working for you now, you have to take a couple of quick steps to make the most of these features.

Next Steps

Start a trial today if you are not already using FeedBlitz, and then start by adding our Facebook app to your Pages. Then go to Newsletters - Mailings - Facebook and enable smart posting to your Facebook Pages, Walls and Groups. That's it! Everything else is enabled automatically.

Need Help? Check the Knowledge Base.

Check out the new Facebook category on the FeedBlitz knowledge base for more information, step-by-step guides and where to find the relevant options on the FeedBlitz.com web site.

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Site Maintenance - Night of 16 Aug 2010

Monday, August 16, 2010

We're going to be doing some essential site maintenance this evening, US eastern, probably around 9:45pm. Most features and functions will be unaffected but there will be some disruption. We'll be as quick as we can through the process. Follow @phollows on Twitter for update progress.



Introducing List Automation, Triggers and Events

Tuesday, August 03, 2010

Autoresponders on steroids! Bloggers and publishers with multiple lists now have a great new capability to help manage their lists at Newsletters / Settings / List Automation, Triggers and Events.

Whenever a subscriber-initiated subscription or unsubscribe takes place on a list, you can automatically have FeedBlitz update other lists for that subscriber based on that action. That action can be to unsubscribe them from a different (or all other) lists, or to add them to another existing list.  Similarly, if the subscriber unsubscribes, they can then be removed from (but not added to) other lists, or unsubscribed from all other lists.  It's a simple point and click interface, and you can create multiple rules for the same event on a list; so a new subscription to List A can add a user to List B and also at the same time remove them from List C.

Rules are fired by a subscriber activating a subscription via the dual opt in process, unsubscribing from an email, or using the FeedBlitz subscription self-service pages to stop or re-enable a subscription.

Triggers and events don't cascade. So say you set up a rules such that activating a subscription on List A subscribes the user to List B, and another rule for List B such that activating a subscription to List B adds them to List C.  When a user subscribes to List A they are only added to List B; List B's rules aren't triggered (so in this example the user is not added to List C).

Most importantly, rules cannot be used to override a subscriber's wish to opt out. You can't use a rule to subscribe someone to a list they've already unsubscribed from.

So, instead of being limited to just one autoresponder on activation, you can now use multiple responders for a single list.  For example, you can define a generic "thank you" autoresponder attached to all lists, and then also a list-specific autoresponder that attaches to a given topic-centric newsletter.

So more autaomtion for the power email marketer, from FeedBlitz, the leading FeedBurner alternative.

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