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Introducing List Automation, Triggers and Events

Tuesday, August 03, 2010

Autoresponders on steroids! Bloggers and publishers with multiple lists now have a great new capability to help manage their lists at Newsletters / Settings / List Automation, Triggers and Events.

Whenever a subscriber-initiated subscription or unsubscribe takes place on a list, you can automatically have FeedBlitz update other lists for that subscriber based on that action. That action can be to unsubscribe them from a different (or all other) lists, or to add them to another existing list.  Similarly, if the subscriber unsubscribes, they can then be removed from (but not added to) other lists, or unsubscribed from all other lists.  It's a simple point and click interface, and you can create multiple rules for the same event on a list; so a new subscription to List A can add a user to List B and also at the same time remove them from List C.

Rules are fired by a subscriber activating a subscription via the dual opt in process, unsubscribing from an email, or using the FeedBlitz subscription self-service pages to stop or re-enable a subscription.

Triggers and events don't cascade. So say you set up a rules such that activating a subscription on List A subscribes the user to List B, and another rule for List B such that activating a subscription to List B adds them to List C.  When a user subscribes to List A they are only added to List B; List B's rules aren't triggered (so in this example the user is not added to List C).

Most importantly, rules cannot be used to override a subscriber's wish to opt out. You can't use a rule to subscribe someone to a list they've already unsubscribed from.

So, instead of being limited to just one autoresponder on activation, you can now use multiple responders for a single list.  For example, you can define a generic "thank you" autoresponder attached to all lists, and then also a list-specific autoresponder that attaches to a given topic-centric newsletter.

So more autaomtion for the power email marketer, from FeedBlitz, the leading FeedBurner alternative.

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