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Master Templates for Multiple Newsletter Formatting

Tuesday, December 11, 2007

If you publish multiple newsletters, it's often desirable to have consistent branding applied to all of them, and their corresponding subscriber landing pages. To do that one at a time, however, can be tedious to manage if you have more than two or three newsletters running.

To simplify multi-newsletter branding, we've brought our Master Template concept into our core Newsletter Edition services (it used to be only available for publishers on our old "Pro Plus" plan, which is no longer available to new clients). Enabling master templates delivers consistent branding and graphic design to the emails we send on your behalf, and to the subscriber-facing pages, such as the subscription form, the activation instructions, the confirmation page and unsubscribe survey.

Not only does a master template simplify branding across multiple HTML email newsletters, it's also used when the multi-newsletter subscription form is displayed (without a master template the form is shown without any branding at all). Talking of which, we recently updated the HTML subscription form generator to give you a link to the multi-newsletter signup form as well as standard HTML form code. You can use the link version in places where forms don't work so well, such as email signatures or (for example) sites hosted at wordpress.com.

Enable master templates by visiting the Newsletter Center for the publication whose graphic design is to be the master, check the Master Template check box on, and save.

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