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Simply Smarter Subscriptions, Part 1

Friday, November 30, 2007

Many power publishers - media companies, professional bloggers, larger businesses - often have more than one newsletter or email subscription to offer. Using FeedBlitz, everyone can offer the standard subscription form and link (available from your Newsletter Center) for a single publication, and - with some HTML coding - a form that lets your subscribers pick multiple options at subscribe time.

But, if you're publishing many newsletters, wouldn't it be great if FeedBlitz automatically produced a multi-newsletter subscription form for your account, with no extra HTML coding required? Wouldn't it be great if a multiple-newsletter subscription form were as simple to set up as a regular, single-newsletter subscription form? Wouldn't it be great if the multi-feed subscription form offered the IM and social network subscription options as well as email, just like the single newsletter form? And, finally, wouldn't it be great for you to have the option of the subscription process working in a popup window, so you could keep your new subscriber on your own site a little longer?

Yes, yes, yes and yes. Introducing the updated subscription form generator:

You can pick whether the form works in the same window as your blog (the default), or launches a popup using the options on the left. On the right, you can have the form work for just the Newsletter you're working with (the default), or offer subscriptions for all your public newsletters. Change your publications, and the form changes automatically for you. Plus there's now a test button to see the effect of your changes.

So if you have multiple publications, each publication will be listed, preselected, along with its description and a link to an online preview. Your subscribers can subscribe to one, multiple or all publications in just one process, with just one captcha to complete. It's simpler for you, simpler for them, and the net result is more happy subscribers for everyone.

For power users with multiple publications, a "public" newsletter is one where the FeedAdvisor privacy setting is OFF (that's the default, found on the first page of the Newsletter Settings wizard in the Newsletter Center). If your testing shows things you don't want to offer to everyone, simply open the Newsletter Center for the relevant publication in a new tab, enable the privacy option, and click "Next >>" to save it. Rinse, repeat until done.

None of your changes will have any effect, of course, until you post the new code to your blog or web site.

So hop on over to your Newsletter Center now, and put the new subscription form options through their paces.

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Blogger Wayne said...

I use FeedBlitz to distribute our Planning Quote of the Day: -- it has worked great. But we've lost a couple of subscribers you feel getting the email daily is too frequent. Is there any way of offering folks the option of receiving our daily posts, OR receive a weekly digest?

9:46 AM, December 03, 2007  
Blogger Phil Hollows said...

Hi Wayne:

Of course! Go to the Newsletter Center for your daily newsletter and click the "clone" option. Then edit the clone and change it's name (so you can everyone else can tell it apart) and change its delivery schedule to weekly.

10:09 AM, December 03, 2007  
Blogger Denise Wakeman aka The Blog Squad said...

If you turn the privacy setting ON for a publication, how does that affect it if you have a subscription form for just that publication?

For example, I have a lot of pubs on one account, but I only want to offer the multiple subscribe function for 3-4 blogs. But I want the others to still have a subscribe function for the single blog.

Does that make sense?

Thanks, Phil!

1:58 PM, December 05, 2007  
Blogger Phil Hollows said...

Hi Denise:

The privacy settings only affects the forms configured to show the "all public newsletters" option.

A subscription form specified for a specific feed will always work, regardless of the privacy or any other newsletter setting.

8:47 AM, December 06, 2007  

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