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FeedBlitz RSS Metrics

Friday, May 29, 2009

It's been a while since I've posted here - we've been busy with the new RSS service launched in late March. Execution is key and for the last couple of months we've been tweaking the dials and making small incremental improvements as we've gone along to keep things going smoothly as we've grown. Time, then, for a quick highlight reel for FeedBlitz, the rapidly growing FeedBurner alternative.
  • From a standing start we now are already hosting nearly 2,500 active feeds.
  • Reporting is faster with:
    • Deeper drill-down into reach and activity
    • A new time range selector.
    • A new "today so far" option.
  • Large feed handling is better: If your feed is >512k we'll simply serve the newest articles up to that limit so that your readers always get your latest news.
  • SSL is now supported for feed readers.

These improvements complement higher profile changes like our FeedBurner Compatibility Mode, Top Articles autoposter, feed merging splice, tag-based feed filtering parameters, RSS SEO and Google Analytics integration.

Meanwhile, back at the ranch, the email automation side of things is growing like gangbusters too.

  • Active circulation is now well over 10.2 million.
  • Our largest list now has over 2.4 million individual subscribers.
  • Monthly mailing volume is now well over 110 million updates a month with weekday volumes averaging ~5 MM messages per day.

Thanks to everyone who's using our new RSS service for greater control, branding and timeliness; we'll be innovating further in the coming months!

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Blogger Marshall Kirkpatrick said...

Hmmmm, looks like a strong service. Given how much people resent FeedBurner though 2500 active feeds in 2 months doesn't seem like a log. I've got probably 70 feeds myself in FB, though I know most people only have 1. Next time I'm looking to "burn a feed" I'll try getting it blitzed instead. Good luck over here.

4:13 PM, May 29, 2009  
Blogger Phil Hollows said...

Hi Marshall:

Thanks for the comment and your good wishes!

Bearing in mind that we're a paid service and FeedBurner isn't (and the mindshare thatt they have) we're very happy with this progress. Having to pay for the quality of service and innovation we offer is an important part of the value equation for both customers and ourselves as a premium RSS vendor.

Some prefer free over paid and make their choices about what that means for what they get and how it's suppoted - and that's fine! Having to pay to get our RSS service does mean that our takeup will be likly be initially slower than takeup for a free service, especially for one so well known as FeedBurner.

So to have 2,500 paid feeds under management right now given the presence and price point of the incumbent is better than we'd expected at this stage. We expect professional bloggers and media companies to move to us over time as dissatisfaction with FeedBurner grows and a need for a professional alternative becomes increasingly clear.

8:19 AM, June 01, 2009  
Blogger Chris said...


Having just signed up to FeedBlitz yesterday can I just say that I think it is brilliant.

I'd been using a custom installation of phplists and this is soo much easier to use, and represents huge value in the amount of time I am saving.

Cheers, Chris.

5:25 AM, June 18, 2009  
Blogger Phil Hollows said...

Thank you Chris! Tell your friends :-)

9:13 AM, June 18, 2009  

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