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Custom Domain FAQs

Tuesday, August 05, 2008

We've had some good clarifications, questions and concerns raised over the new custom domain name feature we've added; this FAQ addresses, well, the most frequent ones.

Q: Isn't it true that custom domains aren't really domains?

A: Well, yes, technically speaking, "custom domains" are actually subdomains of feedblitz.com, that's true. Our custom domains are like having a dedicated URL for your newsletter at FeedBlitz. They're just the same as having a blog "XYZ" at xyz.blogger.com or xyz.wordpress.com or xyz.typepad.com - all these XYZ's are subdomains of the relevant site (and, dollars to doughnuts, all these hypothetical sites will be run by different people writing about XYZ, whose names are XYZ, or who think that "XYZ" is just a darned cool name for a blog - and the non-uniqueness of "XYZ" is very important, so bear it in mind as you read on).

Q: Do I have to buy the domains you reserved for me?

A: No; we're simply giving you the right of first refusal. There's no obligation; your services will continue on as they do now. If you don't want anything we reserved for you, don't buy it. There can only be one xyz.feedblitz.com, however.

Q: Can I buy any domain?

A: Yes, as long as its available and it isn't being used to spam or abuse others. The fee is $9.99 per domain per year, or about 84c a month, or just under thruppence a day.

You can use the ones we reserved for you, others that are suggested at www.feedblitz.com/f?pl_domains but not reserved, or define your own in the slots provided.

Q: So, in theory, Time Magazine could buy newsweek.feedblitz.com?

A: You mean, just as they could - in theory - register newsweek.blogspot.com or newsweek.typepad.com or newsweek.wordpress.com or newsweek.biz (etc. etc. - you get the idea), if those names were available? Yes, in theory. But in practice they don't, of course, and even if they did what they can't do is use any of these - from FeedBlitz or any other service - to infringe Newsweek's intellectual property. If they did, then the domains would be removed ASAP by the provider once the good folks over at Newsweek got wind of it.

FeedBlitz will treat spamming on custom domains the same way we do those trying to abuse our mail servers: swiftly and with prejudice.

Q: But those blogging services have been / are being abused by spammers. Why are FeedBlitz custom domains going to be different?

Unlike the free blogging services, FeedBlitz requires a credit card to acquire the domain. You have to buy these things. It's therefore much more time-consuming to abuse FeedBlitz the way, say, Blogger is often prone to. It's a lot more expensive to do so as well and, because of the credit card requirement, the audit trail is deeper and subject to validation. TypePad is rarely abused by spammers for just this reason - you have to pay them.

Plus, if there is abuse, we'll kill the domain and block the user without hesitation.

Q: What happens if I don't buy a custom domain? Will FeedBlitz "sell" it and my good name to anyone?

A: If your reservation expires then it's removed from the database (you may see it suggested again; FeedBlitz recalculates suggested domains for you every time you visit the domain management page, but they're never stored unless you reserve or buy them).

We are not maintaining a "registry" of subdomains for resale (in fact, anyone discovered reserving domains for the purpose of reselling them to their "rightful" owners will be treated as a spammer - swiftly and with prejudice). We're not going to run out and say "xyz.feedblitz.com wasn't picked up - who wants it?" It's not what we do. Subdomains are strictly a usability and brand reinforcement feature for publishers which we think has value and is worth $9.99 a year.

That said, if someone else wants "xyz.feedblitz.com" and they're not infringing your intellectual property (i.e. copyrights, trademarks etc.) or otherwise libelling you, then they can have it - there's no reason not to. For example, your blog may be "xyz.blogger.com" but there will be others named similarly at other services (e.g. our hypothetical "xyz.wordpress.com" and "xyz.typepad.com") ; there may well also be offline "brick and mortar" businesses too - perhaps there's a bistro called "XYZ" just around the corner from you. They could all buy and legitimately use "xyz.feedblitz.com" if they wanted to. If you recall the first answer, "XYZ" is probably not unique to your site. Abuse will not be tolerated; but similarly we will not discourage legal, reasonable use either.

Q: How may subdomains can I buy?

A: There are no limits, but (again) we won't permit abuse of the facility. That said, there can only be one "xyz.feedblitz.com" - which is why we're giving current publishers first refusal now.

Q: Can I have fourth level and higher domains?

A: Sure. You could define "sales.xyz.feedblitz.com" and "marketing.xyz.feedblitz.com" for example, and associate different newsletters or landing pages with each one.

Q: Can I buy using PayPal?

A: Not at the moment, no, unless you have the PayPal debit card, which I think will work.

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New Feature: Private Label Custom Domains

Monday, August 04, 2008

Last week I gave our premium publishers a few days' head start on a new capability to be announced this week. It being next week now, time to take the wraps off Private Label Custom Domains.

Custom domains are fully functional micro-sites from FeedBlitz that make life simpler for your subscribers by simplifying access to your newsletters and associated functionality online, and reinforce your branding via the domain itself and your custom template.

Incoming!

And a quick heads up here - if you haven't already heard from me about this, you will. Reason is that we've reserved domains for all our existing publishers, but these reservations all expire on August 10th. It's only fair and just that everyone has the chance to lock in their own brand names before they expire (and are available to all and sundry), even if they're not subscribing to this blog.

Simplify Access for your Subscribers

OK, so what do custom domains do? Well, they're URLs (here's one that's live right now: http://weathersnob.feedblitz.com/) that you define that map to your brand, site, publication and more. They can be set up with a variety of default actions, such as:
  • Offering a subscription form for a specific publication;
  • Displaying an online preview for a publication with a link to subscribe;
  • A subscription form for all your online publications;
  • Online subscriber preference centers for your publications.
By simply having a single domain that sets subscribers on the path to subscribing to your content using an easily remembered, consistently branded web address, you build on the trust they have in you as well as making signing up simpler. These custom domains are also great to include in email or IM signatures, for example, or to have added to your business cards.

Intelligent Design

All the pages on your custom domain are constructed and maintained for you by FeedBlitz automatically, saving you thousands over the equivalent cost for a web site developer to add similar functionality to an existing site.

Better yet, FeedBlitz will figure out the domains that fit best for you - and their default actions - automatically. They can be viewed at any time at www.feedblitz.com/f?pl_domains. Don't like what we picked? That's OK! You can define your own instead.

Secure Your Brand

One other benefit of a FeedBlitz custom domain is that it's yours: nobody else can take it while your account is in good standing and you're not violating any third party's copyright. You can protect your good name as well as making life simpler for your subscribers by reserving the newsletter domain that matches your brand, name or company.

If you're an advanced user, you can also modify your DNS to map a FeedBlitz custom domain to a subdomain on your own site via a CNAME record.

Just $9.99 per domain per year

FeedBlitz domains are available to any FeedBlitz account holder (not just premium publishers) for just $9.99 per domain per year. For well under a buck a month per domain you get branded pages, simplified subscriber access and brand security.

Go to the private label domains page now to see the reservations we've made on your behalf, and activate the ones you want before they expire or are taken by someone else. At the very least, go grab the one that maps most closely to your blog's name.

Managing Private Label Domains

As well as using the links above, you can always get to your custom domain page visa your Newsletter Center using the custom domain link or the "www" icon which has been there since last week.

So that's it for now. Those reservations will last until 11:59pm eastern on August 10th, which is fast approaching. Don't procrastinate! Get going!

UPDATE: FAQs on the new custom domains feature are now available.

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