New: Subject Line Personalization

Custom fields, which allow you to capture lead information, segment mailings and personalize content, have now been enabled for FeedBlitz email subject lines as well as the email content itself.

If you're capturing custom fields, you can increase attention and the likelihood that your emails will be opened using customization. The feature includes all the standard FeedBlitz custom field functions, including default values and conditional operators.

You can modify your subject lines to use custom fields at Newsletters - Settings - Email Envelope Settings - and then test them via Newsletters - Diagnostics.

There's more to custom fields in our custom field tutorial series, so find out more at:

Part 1: Introduction to Custom Fields
Part 2: Lead Capture
Part 3: Lead Data Reporting and Analytics
Part 4: Email marketing list segmentation
Part 5: Email personalization