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Measuring Email Marketing Metrics

Friday, September 18, 2009

The FeedBlitz delivery metrics report now includes percentages as well as raw numbers for your opens, forwards, bounces, unsubscribes etc. The changes are part of a general effort to give publishers greater insight into their newsletters' performance.

The latest changes also allow you click a given schedule class to easily differentiate between overnight mailings and those sent to Twitter and IM subscribers which show up as "Express." Don't forget that, as you view the report, you can click on the chart's graphic elements to drill down further into the data.

The delivery metrics report is at Newsletters / Reports / Delivery Metrics report on the FeedBlitz web site.

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