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New Feature: Referrers Report (or, where are my subscribers coming from?)

Tuesday, May 15, 2007

Last month FeedBlitz introduced the unsubscribe analysis survey, real-time analytics for marketers to figure out why subscribers leave.

Today I'm happy to announce the introduction of the corollary Referring Pages Report, which shows (again in real-time) the page your subscriber was on when they first hit the FeedBlitz signup code. Put the two together and you have the email equivalent of the entry and exit page reports from your favorite web analytics package.

What you'll likely see is that most of your readers are coming from your main page, with others arriving from individual post pages - these visitors are probably getting to your posts via search engines, and signing up right there (so if you do NOT see this then make sure that you have your subscription signup form on individual post pages as well as your main page). You may also see some FeedBlitz pages there - if there is no referrer reported to FeedBlitz it puts in the first page to be entered in the signup process.

The referring pages report works like all the others - click on the chart or links for increasing detail for all your publications in summary, all by date, and then an individual publication by date.

So get the whole picture from FeedBlitz, entrances and exits, by using the analytics menu for your feed (from its popup menu) or your entire account (My Account My Syndications Reporting and Analytics).

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