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Feature update: New Subscriber Demographic Data Capture Options

Wednesday, February 06, 2008

Capturing subscriber data is a great way to learn more about your readers and, if you wish, segment your lists and market to them very precisely. FeedBlitz data capture has now been extended to allow users to pick a value from a list, instead of having to type everything freehand.

So now you can specify the "Gender" custom field, and specify that it has two values to show to the user, "Male" and "Female". You can also specify that the FeedBlitz database should store these values as (say) "M" and "F" so that when you export subscriber data, you get the subscriber's response the way your reporting or CRM system expects.

Custom subscriber data capture, a.k.a. custom fields or demographics, is set up and managed from your Newsletter Center. Click the "Custom subscriber data" link or the icon shown here.

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