September Summary

A little later than promised in the milestone post, here's an update on September's activity here at FeedBlitz. Month end active circulation was just shy of 1,040,000, for a monthly growth rate of 26.5% Obviously September was a huge month, growth-wise, and while I expect the circulation growth to continue it will be at a much lower rate. With last month's large list coming in there are also large numbers of undeliverables to weed out; removing these has acted as something of a brake on circulation growth since then.

Anyway, according to the web site analytics, September saw 390,000 visits, actually down a whisker from August, and 1,013,000 visits, again a little off from the month before - but then there's a day less in September than in August, and if one looks at the daily averages September's web activity was, in fact, up slightly.

In the August summary I mentioned we'd had the largest mailout to date at over 300k pieces. These days, a typical nightly run is well over 450,000 pieces, and I expect we'll top the half a million mark soon.

An now, ladies and gentlemen: FeedBlitz v2. It's today - stay tuned!