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AOL Deliverability Update 2

Tuesday, August 01, 2006

It's been a week now since we've been tackling the AOL deliverability issue, and while we're not out of the woods completely yet, things are definitely significantly better than a week ago.

Firstly, we haven't had a "we're worried about the level of unsubscribes" memo from AOL since last Wednesday, which indicates that we haven't crossed their threshold enough to warrant a warning. This is definitely a good thing, and an external indicator of progress.

Secondly, by cleaning up the lists and clarifying the language at key points we definitely are making a difference, and our metrics bear the point out. Right now, we have 22,985 happy and deliverable AOL subscribers, 770 bouncing and 200 about to be cleaned up by the automated list management services. If anyone is still seeing persistent AOL problems on their list please write to support.

Now, if you're an AOL user (or anyone) and don't want to get FeedBlitz News, and are wondering how you got it, a few points:

1) You did actually request this. Most people subscribe after signing up for the newsletter they want. If you want the info, we can tell you.
2) We do not automatically add subscribers to our lists.
3) You don't have to get any email updates from FeedBlitz in order to get updates from the site or sites you want. Feel free to unsubscribe using the links in the email. We won't take it personally. Find out more about us at http://www.feedblitz.com/faq.htm or just fire up your favorite search engine.
4) Unsubscribing is immediate after you confirm. Do it once, you're done. If the links don't work it's because your ISP or email client has done something. Write to us at support and we will remove you withtin a business day.
5) We treat AOL users hitting the "spam" button as if they had requested an unsubscribe - these addresses will be removed within a business day.



Blogger Mr. H.K. said...

Hmmm... Could the Bloglet Conversion have been the problem??

Many of my Bloglet addresses were AOL that I brought over from Bloglet...

They may have had a higher level of unsubscribes...and people who never quite understood that it was something they had originally subscribed to under Bloglet??


7:23 AM, August 02, 2006  
Blogger Phil Hollows said...

No, I don't think so. Most bloglet spam addresses are typically from yahoo uk as far as I can tell.

10:28 AM, August 08, 2006  

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