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All the brew that's fit to print

Tuesday, June 27, 2006

The Miller Brewing Co.'s Brew Blog got a brief mention in last week's Advertising Age (registration required). An industry insider's look at the beer and spirits industry, Brew's email subscription services are powered by FeedBlitz. Emails sent from "Brew" are customized, and the blog also takes advantage of FeedBlitz's new verification question feature.

Miller's blog has so far got them a nice piece of PR in an industry publication, plus a lot of mentions in beer-related blogs (that's reaching enthusiasts and their readers, so those who presumably buy a fair amount of beer, so the blog has also reached the industry's best customers). It's also risen to be the most popular beer blog on FeedBlitz.

Congrats to the team making Brew work so well so quickly. Cheers!



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