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Tuesday, April 25, 2006
An experiment over the next few days; comments welcome. "Pro" users can modify the subject lines of their emails, standard publishers can't. The standard email used to have "[FeedBlitz]" at the front to show that it was a legitimate email from a trusted service.
From today, however, we're going to drop the "[FeedBlitz]" from the subject line for a while as an experiment. If you have an opinion as to whether we should make this change permanent, please comment below. Personally, I think it makes the update subject lines more anonymous and thus less likely to attract attention and be read. On the other hand, it may make them look less "spammy" and so increase the likelihood that a reader will open the update.
Do you prefer this way or the old way? Don't give a hoot either way? Go ahead and let us know in the comments. Meanwhile, if you're tracking open rates, see if they improve or decline in the next few days. We'll give this a week or so to run.
From today, however, we're going to drop the "[FeedBlitz]" from the subject line for a while as an experiment. If you have an opinion as to whether we should make this change permanent, please comment below. Personally, I think it makes the update subject lines more anonymous and thus less likely to attract attention and be read. On the other hand, it may make them look less "spammy" and so increase the likelihood that a reader will open the update.
Do you prefer this way or the old way? Don't give a hoot either way? Go ahead and let us know in the comments. Meanwhile, if you're tracking open rates, see if they improve or decline in the next few days. We'll give this a week or so to run.
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posted at 8:10 AM
4 Comments:
Greetings,
Please leave the [FeedBlitz] tag in place. It helps people who SPECIFICALLY signed up for our feeds locate and identify important messages amidst the stuff that is REALLY spammy.
Whatever the impressions of those you asked to share open rate tracking results, such evidence is anything but scientific whereas aWeber, responder service, conducted tests that conclusively showed some kind of aberrant identifier at the beginng of the subject line - like a DATE, or a TAG - got a significantly greater open rate.
Please leave the FEEDBLITZ tag and just keep the option for pro members to use it an FOR CRIPES SAKE STOP WORRYING ABOUT THE 'SPAMMY LOOKING' ISSUE. It's about as beaten to death as "fear of sexual harrasment lawsuits."
Thanks for asking our opinions,
Sam Freedom
Sam Freedom's Internet Marketing Controversy Blog!
Sam Freedom's 12DailyPRO Madness Blog!
I actually prefer it without. The person who signed up for the subscription signed up for the blog or feed in question and I think having the [feedblitz] in the title detracts from that. I know if I signed up to receive emails from "blog x" I would prefer seeing "blog x"'s name stand out rather than something I've never heard of before.
Inside the email is a different story. There the feedblitz logo can be prominently featured but again without overkill. I have to say there is definitely something "spammy" about the word "blitz" and although it may sound good to email senders like me, it sounds a little more overwhelming to email receivers...
Hi,
I'm just about to sign up for your service, after getting completely frustrated and fed up with Bloglet. :) I'm glad to have found an alternative to let my blog visitors know when I've updated!
Anyway - I agree with what Sam Freedom had to say. I think for people who signed up for blog updates with FeedBlitz, it'll be helpful for them to keep the tag in place.
Thanks for asking our opinion!
Christina
I would suggest either having feedblitz, the person's domain name or even a generic "Blog Post" as the lead part of the headline. When people see the "regular" blog article headline, they might think it is junk mail. They need to know right off the bat that it is a blog posting that they signed up for (and not some type of spam).
My click-thru rate has not improved with this new format - it has even gone down (even though I have gained many more subscribers).
Will
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