Mailvertise your blog!

If there's one thing bloggers like it's to see your blog's circulation grow. And now you can use FeedBlitz ads to give your circulation efforts a boost. We've tuned the ad creation screen to let you pick your blog's subscription page as the landing page for the ad (that's the place a reader will be sent to when they click your ad). So promoting subscriptions to your blog just became a whole lot easier:



We also added a handy-dandy "test" button, so regardless of whether you're sending readers to a subscription page or to a different location, you get the chance to preview it before you save the ad.

All ads for your blog offer our comprehensive features, including the ability to target your to one or more channels, to different locations (including Zip codes in the US), and to keywords.

So start boosting your circulation now - and if you do before December 31st, 2007, you'll be able to get our end of year bonus too.

   

Holiday Advertiser Bonus - up to $25

To mark the start of the holiday season here in the US, FeedBlitz is now offering new and renewing advertisers an advertising bonus of up to $25 between now and the end of the year.

If your next advertising charge between now and December 31 is between $25 and $99 we will credit your account with an extra $10. So your $25 ad spend becomes worth $35, even though you're only charged $25.

If your next charge is $100 or more, your bonus is $25.

Current advertisers will receive the bonus when their credit cards are next charged (provided it's before 1/1/08 US eastern time). New advertisers get the bonus immediately once your credit card is approved. Advertiser bonuses are awarded once per advertising account - subsequent charges will credit your advertising account as normal - and the offer expires at the end of the year.

So, start your email advertising campaign now in time for the Holiday rush and take advantage of this year-end offer to get more from your ad spend. It's time-limited and will not be renewed at the end of the year.

Happy Holidays, everyone!

   

Announcing The FeedBlitz Ad Network!

Now you can monetize your mailing list.

Now you can target ads to committed subscribers, not just casual web site visitors.

The FeedBlitz ad network is now up and running. Using a unique CPM-auction model (see the new advertiser FAQs), FeedBlitz now enables targeted in-content advertising to opted in publishers and bloggers by location, content category and keyword.

Bloggers and businesses alike can start to earn revenues from their mailings by activating their account for advertising in just 2 clicks.

Fully featured, all features available in a single interface, we aim for this ad network to do for email newsletters what Google AdSense and AdWords did for democratizing online web advertising.

• To advertise, go to www.feedblitz.com/f?Ads
• To earn by running ads in your newsletter, go to www.feedblitz.com/f?AdPublisher

The FAQs have been updated, with comprehensive new pages for Advertiser FAQs and Blogger / Publisher FAQs. In addition, the terms of service have been updated to incorporate the ad program.

So go on - what are you waiting for? Let's get started.

   

More About the Upcoming FeedBlitz Email Ad Market

In last week's summary I briefly mentioned our plans to make good on our commitment to help bloggers make money from their mailing lists. What FeedBlitz is building is an ad program - an entire ad market, in fact - that will do for mailing lists what Google's AdSense and AdWords did for web sites.

The thing is, we didn't want to do this. We would much rather have worked with an existing ad program that was email friendly, would readily allow us to share revenues with our publishers, and that could work with the Web 2.0 long tail.

It didn't exist.

So, if we're to build an ad market, we have a unique opportunity to build an ideal program, that not only works for FeedBlitz as a business, but also works for publishers and advertisers alike. That brings the best of the self-serve, affordable model that proved so successful for Google on the web with AdSense / AdWords, but simplifies the process and makes it more transparent.

Today we just deployed the second phase of our ad beta that delivers on the first steps on this vision. Here's what we're delivering:

• A single sign on solution for both bloggers and advertisers - all functions in the same GUI.
• Simple text ad building, just like AdWords.
• Auction based CPM pricing for advertisers.
• No guessing about bids: A transparent market, with public bid pricing.
• Targeting by keyword, location (to the zip code in the US) and / or category.
• Campaign and account-wide budgeting.
• Simple set up - no graphics expertise required.
• Revenue generating house ads.
• Affordable entry points.

Bloggers can easily earn money from the market too:

• One-click setup - no scripts to insert, no templates to edit. Click and Earn.
• Flexible positioning, including auto-placement of ads inside the text.
• Ability to exclude competitor domains and inappropriate content.
• Low payout thresholds so you can be paid sooner rather than later.
• Upgrade rewards: Premium publishers will get a greater share of the revenues.

There's a lot more to it than this, of course. For example, your subscribers know you blog about a variety of topics. What's relevant to them is going to be related to everything you write about, not just that particular day's articles. So we take that into account as well. And if you're a professional media buyer, we'll have good news for you as well shortly after we launch.

So are you ready to monetize your mailing list? Are you ready to reach blog subscribers with your ads?

Then be ready. Subscribe to the FeedBlitz Ad Market Update. Once the email ad market comes out of beta and goes live - by the end of this month - you'll get an email from FeedBlitz telling you how to sign up and start earning.