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Monday, February 14, 2011
Seth Godin, the well-known marketing guru (and FeedBlitz client) is on an interesting seven day campaign to lower the price of his latest eBook (via the Domino Project) by tying it to the number of subscribers to his mailing list.
The more subscribers gained in the next seven days, the lower the price of the book.
It's a group buying approach, but the final reduced price isn't known until next Monday (the start price is already down to $7.99 courtesy the list's initial subscriber count). Plus, instead of buying your groupon with money, Seth instead is trading your attention for the increasing discount. The discount costs you nothing financially. Go on later to tell your friends, tweet your followers and mention it to your associated hangers-on and the deal gets better. What's not to like?
Incentives work; group buying is popular. This is a fascinating way to combine the two into the relatively staid publishing industry with a typically Godin-esque twist.
Read Seth's announcement on his blog here.
See his video on the Domino Project here.
Lower the final price by subscribing to the Domino Project here.
The more subscribers gained in the next seven days, the lower the price of the book.
It's a group buying approach, but the final reduced price isn't known until next Monday (the start price is already down to $7.99 courtesy the list's initial subscriber count). Plus, instead of buying your groupon with money, Seth instead is trading your attention for the increasing discount. The discount costs you nothing financially. Go on later to tell your friends, tweet your followers and mention it to your associated hangers-on and the deal gets better. What's not to like?
Incentives work; group buying is popular. This is a fascinating way to combine the two into the relatively staid publishing industry with a typically Godin-esque twist.
Read Seth's announcement on his blog here.
See his video on the Domino Project here.
Lower the final price by subscribing to the Domino Project here.
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posted at 10:31 AM
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