Why aren't you promoting your blog?

I know you think you are. You think this post doesn't apply to you. You're exploring monetization strategies like AdSense, affiliate programs, web site analytics, SEO, creating great content.  All valuable, no doubt.

But you're not promoting your blog.

Case in point?  Last week's Blog World Expo in Las Vegas, which I attended along with about 5,000 other bloggers and new media professionals. The sessions were packed, especially (you guessed it) the monetization and SEO tracks.

And out of those 5,000 attendees (I'm not counting exhibitors), as far as I could tell maybe FIVE (including myself) had their blog or business name on their T-shirt, or were carrying branded items like bags. The industry's largest conference and 99.9% of the attendees blew their chance to promote themselves to their peers in the sessions, halls and parties.  What a wasted opportunity.

Would you (did you?) go in street clothes, or are you committed to promoting your blog? Is it a business or a hobby?

Don't be like those 99.9% - figure out why you aren't promoting your blog.

Then go fix it.