Friday, February 27, 2009
Great article on MSNBC.com yesterday (Thursday) about how, in the current economy, companies are rediscovering the benefits of the email newsletter. Here's the sub-heading:
"They're not the newest fad, but these daily digests sent via e-mail can generate some much needed ad revenue when there's not much of it to go around."
You betcha! And, by the way, why does it work? Keep reading the article and below the fold they get to the crux: Engagement. Here's another great paragraph, my emphasis added:
"It may sound odd that space on a low-tech newsletter could be so desirable in an age of mass-market blogs, when young people increasingly rely on instant messaging, texts, and such sites as Twitter and Facebook instead of e-mail. But remember that signing up for and opening an e-mail newsletter is a much bigger commitment than passively clicking on a link that takes you to a blog post. Publishers can see how many people open an e-mail, how long they read it, and how many friends they forward it to. Advertisers eat up that kind of engagement, because it's different, tangible, and more likely to result in an action such as making a purchase."
Now, what's the easiest way to automatically generate a fully branded, customizable daily email newsletter from your site? FeedBlitz of course!